Zafino
Custom Shopify storefront for luxury jewellery brand Zafino, built on a unique Lit tech stack to improve performance, Lighthouse scores, and conversion, while delivering a premium, conversion-optimised shopping experience.
Client:
Zafino
Services:
Storefront Architecture™
Zafino partnered with EnxyStudio to create a high-performing, visually elegant Shopify store.
Key highlights of the project:
Developed a custom Lit-based tech stack for faster load times, better responsiveness, and improved scalability.
Built conversion-optimised storefront sections, including:
Product recommendations tailored to jewellery collections
Free shipping and free gift thresholds to encourage larger purchases
Product stitching for curated sets, cross-sells, and gifting options
Conducted Lighthouse audits and performance optimisation, improving site speed, SEO, and overall user experience.
Created modular sections that support ongoing growth, iterative feature rollout, and easy customisation for marketing campaigns.
Results:
Improved Lighthouse scores across Performance, Accessibility, and SEO
Increased conversion rates and average order value
Enhanced site speed and user experience for a premium online jewellery shopping experience
Enabled long-term growth through structured, data-driven feature development
Gallery
Testimonial
"EnxyStudio transformed our online presence. The product recommendation sections, free gift and free shipping thresholds, and product stitching features have significantly improved conversions and average order value. The store is now fast, intuitive, and reflects the premium quality of our jewellery."
Mindi Chisholm
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Owner & Director
